Holey Moley Australia
Holey Moley Australia (Image: Channel Seven/Paul A. Broben)

So yesterday was the first real night of 2021 ratings. What did we learn?

Seven’s Holey Moley started strong with 1.51 million national viewers, including 983,000 in the metros. This meant Seven won the night — but the main channel margin of 0.6% (22.9% for Seven and 22.3% for Nine) was pretty skinny for all the money invested. The big test will be how many return viewers it bags. It’s back with another round tonight, tomorrow and Sunday.

Holey Moley beat the slack Married At First Sight (MAFS) grand reunion on Nine by more than 400,000 viewers. MAFS had 1.05 million viewers, which is not good news for Nine. That was down from 1.13 million on Sunday night. Nine also started Who Wants To Be A Millionaire (it’s back tonight too) at 9pm. That clocked 517,000 viewers, or more than 50% under the average for the grand reunion on MAFS. But it did well in the timeslot against other commercial networks.

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Meanwhile, the ABC easily relegated Ten to fourth in the main channels with Four Corners (845,000), Media Watch (714,000), the 7pm news (1.14 million) and 7.30 (832,000). This was in spite of the premiere of The Amazing Race Australia (501,000). It is a flop for Ten, as the idea was for seven years ago.

Network channel share

  1. Seven (29.7%)
  2. Nine (28.5%)
  3. Ten (17.9%)
  4. ABC (16.7%)
  5. SBS (7.2%)

Network main channels

  1. Seven (22.9%)
  2. Nine (22.3%)
  3. ABC (12.7%)
  4. Ten (10.8%)
  5. SBS ONE (4.0%)

Top five digital channels

  1. 10 Bold (4.1%)
  2. 7TWO (3.9%)
  3. 10 Peach (2.3%)
  4. ABC Kids/Comedy/Plus (2.1%)
  5. 7mate (1.9%)

Top 10 national programs

  1. Seven News — 1.6031 million
  2. Seven News 6.30 — 1.585 million
  3. Holey Moley Australia (Seven) — 1.519 million
  4. Nine News 6.30 — 1.261 million
  5. Nine News — 1.215 million
  6. 7pm ABC News — 1.145 million
  7. A Current Affair (Nine) — 1.090 million
  8. MAFS – Grand Reunion (Nine) — 1.057 million
  9. Home and Away (Seven) — 984,000
  10. Travel Guides – Special (Nine) — 807,000
  11. The Chase Australia 5.30pm (Seven) — 865,000

Metro news and current affairs

1. Seven News — 1.041 million
2. Seven News 6.30 — 1.040 million
3. Nine News — 983,000
4. Nine News 6.30 — 958,000
5. 7pm ABC News — 794,000
6. ACA (Nine) — 778,000
7. 7.30 (ABC) — 577,000
8. Four Corners (ABC) — 576,000
9. Media Watch (ABC) — 492,000
10. The Project 7pm (Ten) — 448,000

Morning (national) TV

  1. Sunrise (Seven) — 468,000/270,000
  2. News Breakfast (ABC) — 295,000/190,000
  3. Today (Nine) — 293,000/204,000
  4. The Morning Show (Seven) — 221,000
  5. Today Extra – Summer (Nine) — 159,000
  6. Studio 10 (Ten) — 59,000

Top five pay TV programs

  1. Paul Murray Live (Sky News) — 83,000
  2. The Bolt Report (Sky News) — 72,000
  3. Alan Jones (Sky News) — 67,000
  4. Credlin (Sky News) — 61,000
  5. PML Later (Sky News) — 52,000

Expect more from your journalism.

Crikey is an independent Australian-owned and run outfit. It doesn’t enjoy the vast resources of the country’s main media organisations. We take seriously our responsibility to bear witness.

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Peter Fray
Peter Fray
Editor-in-chief
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