Rupert Murdoch (Image: AP Photo/Mary Altaffer)

This is the second part of a two-part series on News Corp's influence. Read the first part here.

It's easy to mistake the present News Corp for what it once was: an organisation which -- however flawed -- had a core commitment to publishing news, whether in print, online or on television.

But its new version has smashed that model. In its place is a hybrid news and sales organisation where the lines which once separated journalism and marketing aren't just blurred but have disappeared.