There was no word from Seven West Media or the ASX on Monday about the revelation (reported in rival Nine newspapers) that company chair and biggest shareholder Kerry Stokes had tried to sell the tottering Seven to ViacomCBS via a merger with the equally shaky Network 10.

The silence from Stokes and Seven confirms the story. It's at least the second time Stokes has tried to unload his shattered media empire (he has reportedly talked to News Corp in the past).

Perhaps that explains the odd run up in Seven West shares earlier this month to 19 cents on October 22 (17 cents by Monday 26). That was a doubling of the share price since October 7.