Netflix co-founder Reed Hastings (Images: Wikicommons; AAP/Dave Hunt)

Bad news for all those sports around the world looking for new suckers -- sorry, outlets -- to play against their established broadcast partners: don’t count on Netflix to be interested.

Netflix has no interest in live sport or news, according to the streaming giant’s co-CEO Reed Hastings in an interview with the Financial Times.

As far as live sport is concerned, Hastings told the FT “there is no long-term profitability, nothing defensible”. The interview came ahead of the release of No Rules Rules, a new book co-written by Hastings.