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People everywhere are looking for jobs. Everyone knows someone who has had their job disappear or their hours slashed as COVID-19 rewrites our lives and livelihoods.

As the jobless rate climbs, the number of school leavers applying for university next year also rises. That’s a challenge for policymakers, universities and families.

But perhaps, also, it offers an opportunity to change the employment paradigm; to align it more closely to those careers we value, and to bring back old-fashioned jobs with a new narrative.