
It’s simple maths: fewer journalists equals less news coverage. And, in Australia that formula has resulted in national politics dominating the news.
We’ve been left with a media hammering away bulletin after bulletin at the political aspects of COVID-19: conflict (closed borders!) and administrative failure (quarantine! Aged care!). Take this morning’s Australian Financial Review, jam-packed with “devastated” businesses, “aghast” and “lashing” Victoria’s lock-down extension. But as Peggy Lee would ask: is that all there is in a pandemic?
There’s already been some pushback to this. News Corp — which often stumbles along the fine line between accountability and gotcha journalism — has been criticised for bickering about blame. Herald Sun reporters have been accused of hijacking Victorian Premier Daniel Andrews’ press conferences. Twitter has responded with #Thisisntjournalism, and public feedback suggests that most people trust their own premier over their local News Corp tabloid.
It’s clear that solely focussing on the political circus gets in the way of reporting what the public needs to know. For instance: what do the public health lockdown measures mean for me?
Australians are not experiencing this public health emergency as politics as usual. Political leaders that try to make it about the politics — Trump in the US and, increasingly, Morrison here in Australia — pay a price. The media should expect the same treatment.
Nine months into this rolling crisis, the media needs to be bringing a greater sense of humility. The public wants reporting that builds on data, tells the stories of the individual experiences of ordinary Australians, and better explains the uncertainty and shifting understanding of public health policy and the science of the virus.
Outside politics, journalism has been central to sharing the wide range of data on tests, cases, hospitalisations and deaths. This data is mutating public understanding and policy thinking, giving everyone an insight into the logic behind epidemiological policy.
In the UK, the Financial Times’ coronavirus trajectory chart has enabled a country-by-country comparison of the growth of cases and deaths. It’s accountability journalism at its best, providing a powerful benchmark for citizens to assess the effectiveness of the response of their own government. This was a quick application of data to the big question: what do people need to know right now?
In Australia, The Guardian and the Nine mastheads have developed strong work around data. The ABC has also centred data reporting in its news bulletins, including its flagship political show Insiders: Casey Briggs’ data screens have become central to the weekly summary.
These reports have kept state governments honest by contrasting public disclosure of, say, hotspots in NSW with the initially poorer information in Victoria. Even when overshadowed by the political circus, the reporting of the data has, based on all surveys, sustained public support for lockdowns and border closures. This is despite the efforts of right-wing pundits to bring US-style pushback into Australia.
Australia’s media has been less effective in telling stories of the lived experiences of ordinary people in the pandemic, other than when it can be used to illustrate the political conflict: farm workers stuck at borders, families with members in aged care, Australians stuck overseas.
The media’s failure was demonstrated in the weak coverage of the lock-in at the Melbourne public housing towers. There’s been plenty of chatter about the lack of journalism’s diversity lately. Here’s a case study of what that means.
The pandemic disproportionately affects the very groups that a non-diverse Australian media silences. They’re the communities most likely to be in one of the key drivers of the virus: insecure and casual work.
Worse still: when these communities appear in the News Corp tabloids, they are more likely to appear as villains, not citizens — literally, in The Courier-Mail, as “enemies of the state”.
Save this EOFY while you make a difference
Australia has spoken. We want more from the people in power and deserve a media that keeps them on their toes. And thank you, because it’s been made abundantly clear that at Crikey we’re on the right track.
We’ve pushed our journalism as far as we could go. And that’s only been possible with reader support. Thank you. And if you haven’t yet subscribed, this is your time to join tens of thousands of Crikey members to take the plunge.

Editor-in-chief
Leave a comment
Thank you for a thoughtful piece. I’m commenting because the bad journalism gets the most comments and I think that probably only reinforces the bad stuff.
You gotta feel for the corporate citizenry of business, and their political and media caravan?
Forming unions to lobby government to screw workers wages, penalty rates and super schemes.
That have done so much to stagnate wages – and wonder why the economy is so stagnant?
That members of those business unions rip off their employees, harass and would cut down hours for maximise profit – with no thought of the employees’ circumstances?
That can use tax concessions to their own benefit.
That then hide behind “poor employees losing wages” as an excuse to open borders?
That pursue opening state borders (closed for health reasons) : and ignore the cost of ‘Scotty’s Ozzie Border Closures Over Covid Koncerns’ (closed for health reasons too) on the economy ?
And too much of our media has abandoned any pretence of objectivity in “reporting” that. Preferring to join the political witch-hunt lynch mob.
Imagine the state of the pandemic if Scotty and Rupert’s boy Mickey O’Brien was “in charge”?
The whole place would be in complete disarray there would be people demonstrating in the streets for the LNP to do more to protect senior Australians. As it is, the LNP federal government earlier cost cutting, dismal management and regulation of aged care centres has resulted in many needless deaths from the virus.
The politics of the new lockdown plan in Victoria are dominating every news bulletin. It was after lunchtime today before I could find the ABC’s report on Queensland Covid-19 new cases.
But isn’t it tremendous news about the free vaccine for all Australians, wow, let’s celebrate! Just like we did only three weeks ago when Scotty from Marketing first announced a freebie for an item of pure fantasy. Reminiscent of Groundhog Day.
I do wish they’d stop putting gold-fish food in their muesli – the ABC’s been selling that “vaccine” all morning too.
It’s even been taken up by the BBC – all a marketer could wish for.
Sorry, Zut Alors, meant to agree with your comments, went into minus area and could not alter it.
Not missing the Mark. The Marks are becoming aware of the bulldust.
I have found myself becoming increasingly sick of the bias that now dominates most media outlets. As a result I have stopped purchasing newspapers and like many people I have stopped watching free to air television. I now only consume electronic media and streaming services. I recently subscribed to Crikey as I felt that it was the last place I could think of where I could find interesting articles and a variety of different opinions and perspectives.
The harsh reality is that I am pretty sure that I’m not alone in choosing not to consume from these toxic news outlets and as a result the influence and impact of these weaponized media organisations is on its way out.
When the bullshit level hits the ceiling, people stop watching or reading.
Hope you have Pearls and Irritations, The Conversation, Michael West Media, and New Matilda on your electronic lists…..plenty of good info while avoiding the Murdocracy and idiot TV.