(Image: Ten)

The Masked Singer’s (TMS) reveal last night was the most-watched non-news program on TV with a national average of 1.25 million, for a program average of 1.13 million when you include the 1.02 million lead-up. Networks and producers love to see the bump for the climax of one of these types of programs (the reveal is like an expulsion on Big Brother or The Block).

But advertisers are not all that enthused because those sponsors who support the program get a lower audience overall than the boosted reveal segment suggests (and the reveal segment is small compared to the length of the lead-up). Still, the demos looked nice, as they have been for TMS. It pulled Ten up into third behind Nine and Seven and ahead of the ABC in total people and the main channels. TMS was originally programmed for Sunday night but didn’t appear. Yet another minor mystery from the big brains of Australian TV.

Nine’s second episode of Ninja Warrior: State Of Origin lost ground — it cracked a million nationally, just, as 1.001 million tuned in. That wasn’t enough to get it in the national top 10. It was 186,000 less than the 1.187 million on Sunday. Tonight they take on “the world” (next week Mars and the moon?).

Meanwhile, Farmer Wants a Wife could only manage 1.14 million, 219,000 down from Sunday night’s solid 1.368 million but a touch better than a week earlier.

Network channel share:

  1. Nine (27.0%)
  2. Seven (25.0%)
  3. Ten (21.4%)
  4. ABC (18.3%)
  5. SBS (8.3%)

Network main channels:

  1. Nine (26.419.7)
  2. Seven (17.4%)
  3. Ten (15.8%)
  4. ABC (14.0%)
  5. SBS ONE (4.8%)

Top 5 digital channels: 

  1. 10 Bold (3.6%)
  2. 7mate ,7TWO (2.9%)
  3. Gem (2.5%)
  4. ABC Kids/Comedy (2.49%)

Top 10 national programs:

  1. Seven News —1.798 million
  2. Seven News 6.30 — 1.707 million
  3. Nine/NBN News — 1.394 million
  4. Nine/NBN News 6.30 — 1.330 million
  5. The Masked Singer Reveal (Ten) — 1.254 million
  6. 7pm ABC News — 1.179 million
  7. Farmer Wants A Wife (Seven) — 1.147 million
  8. A Current Affair (Nine)  — 1.096 million
  9. The Chase Australia 5.30pm (Seven) — 1.040 million
  10. The Masked Singer (Ten) — 1.024 million

Top metro programs:

  1. Seven News — 1.219 million
  2. Seven News 6.30 — 1.11 million
  3. Nine/NBN News — 1.025 million

Losers: Enough for everyone, though Nine lost share to the other networks from a week earlier.

Metro news and current affairs:

  1. Seven News — 1.219 million
  2. Seven News 6.30 — 1.111 million
  3. Nine/NBN News — 1.025 million
  4. Nine/NBN News 6.30 — 994,000
  5. 7pm ABC News — 806,000
  6. ACA (Nine) — 777,000
  7. 7.30 (ABC) — 650,000
  8. Australian Story (ABC) — 588,000
  9. Four Corners (ABC) — 583,000
  10. The Project 7pm (ABC) — 576,000

Morning (National) TV:

  1. Sunrise (Seven) — 472,000/271,000
  2. Today (Nine) — 342,000/241,000
  3. News Breakfast (ABC, ABC News) — 315,000/200,000
  4. The Morning Show (Seven) — 253,000 
  5. Today Extra (Nine) — 193,000
  6. Studio 10 (Ten) — 63,000

Top five pay TV programs:

  1. AFL: Richmond v Gold Coast (Fox Footy) — 185,000
  2. Paul Murray Live (Sky News) — 86,000
  3. Alan Jones (Sky News) — 77,000
  4. Credlin (Sky News) —74,000
  5. The Bolt Report(Sky News) — 69,000

Get Crikey for $1 a week.

Lockdowns are over and BBQs are back! At last, we get to talk to people in real life. But conversation topics outside COVID are so thin on the ground.

Join Crikey and we’ll give you something to talk about. Get your first 12 weeks for $12 to get stories, analysis and BBQ stoppers you won’t see anywhere else.

Peter Fray
Peter Fray
Editor-in-chief of Crikey
12 weeks for just $12.