sonia kruger
Big Brother host Sonia Kruger (Image: Seven)

It just hasn’t been Seven West Media’s year.

Near penury, more write-offs, a major shareholder also playing in other sectors -- the declining energy sector (Beach Energy) and building products (Boral, which will suffer more as the building downturn deepens).

It has sold off assets -- magazines, overseas production assets, its Perth head office, cut hundreds of jobs, a chief executive officer, all to keep its shrinking head above a sea of debt.