Week one of Alan Jones’ new life as a Sky after dark talking head. So how did he go? Well, it wasn’t encouraging -- from the strong opening night audience of 109,000 on Monday it was a slide to just 57,000 on Thursday.
Now some might argue that was low because the AFL and NRL games were underway on Fox Footy and Fox League. Paul Murray’s audience (after Jones) also fell sharply -- to 66,000 on Thursday night from 94,000 on Monday. Sky will blame the footy for fall, but the channel’s management programmed Jones up against the start of the football, knowing that those codes and Jones share similar demographics -- middle aged to elderly white men and the occasional women who are angry. If Jones and Murray had really rusted-on viewers (as we have been led to believe), the falls wouldn’t have been so big.
Meanwhile in the real world, the AFL easily outpointed the NRL games last night, meaning Seven had a big win on the night from Nine. The Geelong-Brisbane game averaged 772,000 on Seven (and 216,000 on Foxtel) for a total of 988,000. The NRL game -- Easts v North Queensland -- drew 522,000 on Nine and 203,000 on Foxtel for a total of 725,000 viewers. Game set and you know what to the AFL.