accc digital platforms inquiry
Facebook CEO Mark Zuckerberg.

The big two tech platforms seem to have hit something of a pothole. Facebook is facing an increasing advertising boycott, and Google has discovered it’s not immune to the general ad downturn. Are we getting closer to the limit of the big tech platforms' power?

The US-based campaign to encourage advertisers to boycott Facebook (at least through July) mushroomed over the weekend, with major advertisers like telecommunications giant Verizon, consumer cultural icons like Coca-Cola and Starbucks, and consumer goods market leader Unilever joining in -- in Unilever’s case until the end of the year.

Facebook is caught between the dollars of its advertisers today and its eagerness to avoid regulation tomorrow. Google, however, faces the challenge of monopoly when there’s limited room to grow.