While MasterChef again topped the "reality" list last night, the evening news broadcasts of Seven, Nine and the ABC clearly topped the real reality category. They occupied the top five spots nationally and were clear winners on the night. MasterChef was sixth.
Seven’s hour of news from 6pm averaged 1.84 million, Nine’s hour in the same slot averaged 1.39 million and the 7pm ABC News was watched by 1.25 million. MasterChef managed 1.245 million national viewers, The Voice on Nine averaged 1.202 million. Big Brother over on Seven had 1.03 million, with the eviction netting 1.09 million. It didn’t even make the national top 10 -- 11th and 13th respectively.
So what does that tell us? Well, the news appeals more to older viewers and reality programs skew towards younger demos -- in the case of MasterChef it does well in the key 18 to 49 group. Last night it did very well in all demos, as did Have You Been Paying Attention? (which averaged 1.03 million nationally). Big Brother and The Voice battle for supremacy in the 16 to 39 groups.