News media consumption habits are increasingly fragmenting with News Corp, Seven and Nine mainly appealing to the right, and Nine’s mastheads, Ten and digital native players mainly appealing to the left.
The take away from the 2020 Digital News Report suggests that Australia’s media, which has historically clustered tightly around the centre, is now looking more like, say, the UK's, with news brands readily identifiable by their politics.
It’s partly a function of age (and education), as older audiences both skew right and lean to traditional media for news. But is right-wing content shaping the views of its audience? Or is the audience looking for information they agree with?