Lachlan Murdoch , Rupert and James Murdoch
Lachlan, Rupert and James Murdoch

When it comes to pushing the boundaries, you can always rely on Sportsbet to do the wrong thing, drumming up precious publicity for itself as the cheeky challenger brand.

Offering bets on Sunday’s Masterchef, when dozens of people already know the winner of a pre-recorded program, should be an obvious no no given the scope for corruption and insider trading.

Between the free-to-air TV regulator ACMA and the NT government, which licences Sportsbet, you’d think one of them could have prevented this from happening. Then again, Tabcorp is doing the same thing and it is regulated by all the state gambling authorities.