Newspaper Nine Queensland
(Image: Unsplash/Bank Phrom)

Australia’s media owners spent the last quarter of the 20th century trying to get big. Real big.

They were giants in the earth in those days, so powerful that any passing mention of their given names -- Rupert, Kerry, and even once upon a time Warwick -- was enough to freeze the blood of Australian politicians.

Those same giants (or their commercial heirs) are now caught: too big to pivot to the opportunities of new media; too small to compete with the new giants of the tech world; too reluctant to give up the power and influence their size once brought them.