Ben Fordham is about to ascend to the most powerful position in media. But is he prepared to use that power?
The timing of his ascension to Sydney's 2GB breakfast slot, replacing a scandal-ridden Alan Jones, might have caught the industry by surprise, but it fits Nine’s strategy for its radio assets, which include 4BC, 3AW and 6PR.
The grand plan: decontaminate talk radio from the premise its audience is right-wing nut jobs who hold a senior’s card. Then recalibrate towards a less strident news-and-views network open to all, even if you are under 40.