The inevitable collapse of Virgin in most part isn’t especially noteworthy. Airlines collapse all the time.
It’s arguably one of the most difficult sectors to operate because it is subject to so many existential forces. COVID-19 is one of many examples.
What made Virgin’s collapse slightly more unusual was that it wasn’t so much caused by a virus or terrorism or a rocketing oil price, but by the vaulting ambition of its former chief executive John Borghetti and its board which allowed the former Qantas executive to essentially destroy a successful business.