Ten was rewarded for its program investment in MasterChef (1.4 million) and Gogglebox Australia (1.2 million nationally) which powered the network to a convincing win on the night in total people and the main channels.
Nine and Seven ran dead, even though Seven’s hour of news from 6pm had another high average of 1.93 million viewers -- 470,000 ahead of Nine’s hour average of 1.46 million. Nine wouldn’t worry about last night, but is starting to get antsy about the way Today keeps fading as the ABC’s News Breakfast lengthens the gap in second behind Seven’s Sunrise -- both nationally and in the metros.
The figures tell the tale -- Sunrise had 530,000 national and 320,000 metro, News Breakfast had 370,000 national and 256,000 metro. Today was on 335,000 nationally and 221,000 metro. It’s the third morning in a row News Breakfast has finished in front of Today. The Karl Stefanovic gamble is not paying off for Nine. Reboot anyone?