House rules tv ratings finale
(Image: 7plus)

Well, there goes the Seven West Media share price -- again. In Monday’s big 4%-plus share market rise, Seven West Media shares fell 1.4% to 7 cents. So what will the Seven's share price do today after the return of House Rules last night produced the weakest first night figures for years?

The program averaged 1.01 million last night, against 1.223 million for the April 28 start last year. Last night's program launch averaged 1.03 million, and everything else 1 million (all national figures). It is going to be a miserable season for this one, just as MKR’s 2020 season was rotten.

The return of House Rules wasn’t enough to keep Seven in the hunt -- while in total people it was just behind Nine’s 27.3% with 26.7%, in the important main channels Seven went 17.5% to the ABC's 17.7% and Nine’s 18.1%.