With more people watching free-to-air TV because of COVID-19 you’d expect that the finale of MAFS last night would have rated its socks off. Well, think again. Think the lowest audience in three years.
The audience last night plunged 20% from a year ago to 1.95 million. Now that’s still a very solid national figure and second place on the night, but a year ago it was a night-leading 2.45 million. The loss of nearly 500,000 viewers is a signal that viewers are over the tosh and soulless rubbish portrayed as 'reality' TV by Nine. Nine still won the night, it will continue with MAFS in 2021, but you can be certain that its days are numbered. Such was the loss of viewers that last night’s audience was less than the 2.40 million who watched the 2018 finale.
Nine’s Monday morning boast-a-thon about MAFS failed to mention those salient points.