(Image: Supplied)

There's never been an easy time to launch a publication, and never an easy time to try to predict what will happen in Queensland. But Solstice Media is giving both of those fraught endeavors a crack.

InQueensland has been developed by Solstice Media, the same publisher that set up the South Australia's InDaily a decade ago and uses a similar format -- a free newsletter to subscribers at roughly midday. It is chaired by Private Media supremo Eric Beecher. (Crikey is part of Private Media.)

Inaugural publishing editor Peter Atkinson is a veteran of News Corp, APN regional media and AAP. He told Crikey that InQueensland was aiming for a "more sophisticated audience" in Queensland, poorly served by the "clickbait, and fairly fluffy content that has become far too common in mainstream media here".