Alan Jones

"Someone in the corporate world has got to develop a spine here because these are ... keyboard warriors," Alan Jones told the Sydney Morning Herald in September.

The "keyboard warriors" Jones railed against were Mad Fucking Witches (MFW) and Sleeping Giants Oz, the online activist groups who pressure advertisers to boycott Jones’ radio show.

Initiated after Jones’ infamous comments about Jacinda Ardern in August, their campaign has prompted approximately half of Jones’ advertisers to cut ties, theoretically losing Macquarie Media approximately $6 million. On Thursday, Subaru became the 309th advertiser to terminate their ad campaign, which some sources reported was worth $1 million.