Jenny Morrison fashion
(Image: AAP/Lukas Coch)

Following what was arguably Scott Morrison’s worst ever week as prime minister, it was charitable of Nine to dedicate roughly one third of The Sun-Herald's front page to first lady Jenny Morrison's fashion choices.

Filled with praise for “natural and authentic” decisions such as wearing the same outfit twice, the story -- from journalist Annie Brown -- claims Jenny’s fondness of labels Ginger & Smart and Carla Zampatti at diplomatic events has helped ship dresses. G&S co-founder Genevieve Smart and Zampatti both had glowing words for Morrison.

But is there something more to the story? As #watergate community journalist Ronni Salt discovered, the two featured brands share something more than just appearing at G7 summits and meetings with the Queen: they're both repped by fashion PR agent Adam Worling, the director of Sydney-based agency AWPR. Worling, as Salt notes, also helped out Brown for a quote a few years back.