Once a Mickey Mouse operation, Disney has bulked up. In 2019, the US content company spent US$71 billion buying 21st Century Fox. It has previously acquired Pixar, Marvel and Lucasfilm, which is behind Star Wars. Now that bulk is being put to use with the launch of its new streaming service, Disney+.
In preparing to launch, Disney has foregone many hundreds of millions in ridiculously easy money by withholding content it could license to other streaming companies. Early signs in the US indicate it may have paid off, with 10 million subscribers on the first day. That was ahead of expectations, popping Disney stock up 7%.
Disney+ launched in Australia on Tuesday. The streaming industry in Australia is getting incredibly crowded. On top of those already mentioned, Aussies can subscribe to Amazon Prime, Kayo, Ten All Access, Foxtel Now, and the free ones -- ABC iView, SBS On Demand, etc.