(Image: AAP/David Crosling)

In the first genuinely interesting development to emerge from the polling industry since the federal election failure, the leading name in Australian opinion polling has announced a significant methodological overhaul.

The announcement comes from global market research giant YouGov, which in December 2017 bought out Galaxy Research -- the company that conducts Newspoll for The Australian. The parent company initially showed no inclination to meddle with Galaxy's hitherto winning formula; it involved a mix of online and automated phone polling, and -- in common with the rest of the industry in Australia -- a rather lamentable lack of transparency as to how its raw data was processed into published results.