60 minutes tv ratings
(Image: Nine Entertainment)

Karl Stefanovic’s widely promoted 60 Minutes story on Meghan Markle and Prince Harry flopped last night, even with the highly publicised presence of far-right UK commentator Katie Hopkins. Viewers refused to rise to the bait and 60 Minutes’ national audience last night fell to 966,000 — 1000 less than the previous episode. It’s a measure of how far the program’s credibility has sunk in the eyes of viewers. Stefanovic’s other on-air gig, hosting This Time Next Year, is suffering from a similar lack of interest from audiences.

Now, before Nine gets all precious and points out that the start of the final day of the fourth Ashes test was on Gem from 8pm and therefore impacted the size of the audience watching 60 Minutes, play also impacted the final half hour of The Block (1.57 million and top the night). Viewers preferred to switch across from that to the test (which averaged 1.11 million for the first test, 635,000 for the second and 777,000 for the lunch break).

In regional markets Seven News was tops with 517,000, then The Block with 428,000, Australia’s Got Talent had 425,000, Nine/NBN News had 418,000 and the 7pm ABC News had 344,0000.

Network channel share:

  1. Nine (45.9%)
  2. Seven (22.7%)
  3. ABC (12.2%)
  4. Ten (11.4%)
  5. SBS (7.7%)

Network main channels:

  1. Nine (23.2%)
  2. Seven (15.7%)
  3. ABC (8.6%)
  4. Ten (6.5%)
  5. SBS ONE (5.7%)

Top 5 digital channels: 

  1. Gem (17.8%)
  2. 7mate (3.3%)
  3. 10 Bold (3.0%)
  4. GO (2.9%)
  5. 7TWO, 9Life, (2.1%)

Top 10 national programs:

  1. The Block (Nine) — 1.573 million
  2. Seven News — 1.494 million
  3. Nine/NBN News — 1.476 million
  4. Australia’s Got Talent (Seven) — 1.124 million
  5. Cricket: 4th Ashes Test, Day 5, Session 1 (Gem) — 1.112 million
  6. 7pm ABC News — 1 million
  7. 60 Minutes (Nine) — 966,000
  8. Cricket: 4th Ashes Test, Day 5, Lunch (Gem) — 777,000
  9. Rhinos ( ABC) — 698,000
  10. Sunday Night (Seven) — 648,000

Top metro programs: 

  1. The Block (Nine) — 1.145 million
  2. Nine News — 1.048 million

Losers: English cricket fans, people who watched 60 Minutes or The Block.

Metro news and current affairs:

  1. Nine News — 1.048 million
  2. Seven News — 977,000
  3. 60 Minutes (Nine) — 694,00
  4. 7pm ABC News —657,000
  5. Sunday Night (Seven) — 390,000
  6. The Sunday Project 7pm (Ten) — 359,000
  7. 10 News First — 267,000
  8. The Sunday Project 6.30pm (Ten) — 238,000
  9. SBS World News — 179,000

Morning (National) TV:

  1. Insiders (ABC, ABC News) —499,000
  2. Landline (ABC) —465,000
  3. Weekend Sunrise (Seven) — 441,000
  4. Weekend Today (Nine) —296,000
  5. Offsiders (ABC, ABC News) — 276,000
  6. Sports Sunday (Nine) — 210,000

Peter Fray

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