Scott morrison prime minister
(Image: AAP/Mick Tsikas)

Last August a salesman, an ex-tourism official to be exact, knocked on Australia’s door. Scott Morrison was here to sell himself as prime minister.

Now, just over a year and one election later, Scott Morrison the salesman hasn’t exactly refined his brand beyond "ScoMo" -- a moniker more redolent of a retired footy player's personalised number plate than something that tells us who he is.