Bill Shorten loses 2019 election ANU study election
Bill Shorten concedes defeat. (Image: AAP/Lukas Coch)

If Sigmund Freud were around to observe the 2019 federal election he might have reckoned that sometimes a dud leader is just a dud leader.

The first longitudinal study on what happened to cause the election result almost everyone got wrong says increasing public antipathy towards Labor leader Bill Shorten was the single biggest driver of support towards the Coalition during the campaign period.

The Australian National University’s Centre for Social & Research Methods has just dropped its initial findings on the election, a look at how and why sentiment changed between its regular surveys held in April and June -- a timespan covering the whole of the campaign leading to the May 18 poll.