The brassy tabloid front pages that adorn Anthony De Ceglie’s Twitter feed tell the story of what happened to one of Australia’s most boring newspapers when a bright, ambitious 33-year-old editor was brought in to shake things up.

Since De Ceglie took over at the helm at the beginning of the year, he’s wasted no time in transforming the paper into a Daily Telegraph-style tabloid: punny, snappy front pages; celebrities and models in feature pictures on page 3; a more national focus. The recent Sydney CBD stabbing attack was given seven pages of coverage at the front of the paper -- the same as the Tele.

Then there are the animals. There seems to be wildlife photographs most days, with an extended caption, and a notable preference for African animals from zoos around the world. In the past month, as well as local wildlife pictures of baby wombats, sharks and emus, the West has featured leopards (twice), rhinos and gorillas.