There was a few hours there, earlier this week, after the announcement by Prime Minister Scott Morrison, of an anti-suicide policy aiming "towards zero", when I thought it was merely deluded and foolish, rather than cynical and strategic.
Who would possibly use this issue for spin? What purpose could such a ridiculous idea -- the aim to abolish suicide -- serve? What did it indicate, other than perhaps the shaping of social policy by Morrison's particular form of Christianity, and its pollyanna spirit -- that we could all find comfort in the childish just-so stories the prime minister seems to swaddle himself with.
Then of course it occurs to you that the question is the answer. Give an absurd and impossible aim, to obscure everything not being done in the land of the real, to make things better.