news corp

Even back when News Corp was a more normal news organisations, its political coverage has always been influenced by two things: the political approach of its owner and the corporate interests of the company.

Over 60 years, the company has evolved its particular campaigning skills so that it now brings the full panoply of its product to the task: integrating the front-page splash, the creation and pursuit of enemies, the dull thud of repetition in news stories (often torn from broader social context), backbench re-writes and headlines, Op-ed commentators, editorial cartoons and a largely interchangeable ideological corpus of columnists.