Clive Palmer preference deal
(Image: AAP/Glenn Hunt)

The preference deal between Clive Palmer and the Liberals, expected to be announced with great fanfare by Palmer today, is likely to prove significant in two ways -- neither of which involve the actual flow of preferences from the former to the latter.

Certainly the deal is of use to Palmer in his bid for a Queensland Senate seat, which had hitherto relied entirely on his multimillion-dollar strategy of shouting loud nothings into the ears of disengaged voters through every available media platform.