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TV history was made yesterday as ABC News Breakfast became the second most watched program in the morning with 265,000 national viewers, topping Nine’s struggling Today (264,000). Last week News Breakfast pulled up to match Today’s 260,000, yesterday morning it moved ahead by the barest of margins. Seven’s Sunrise was well ahead — 447,000 nationally, down from the highs of the past couple of weeks. Today has not seeing any bounce and News Breakfast moved to top Nine’s embattled offering.

MAFS claimed a huge 1.90 million nationally (1.40 million in the metros, 496,000 in the regions). Seven’s MKR was a distant second — 1.005 million, barely beating the ABC’s Hard Quiz on 901,000. Ten came in fourth overall, though Gogglebox Australia should help Ten tonight (a now familiar event).

MAFS won in regional areas with 496,000, followed by Seven’s 6pm News with 495,000, then Seven News/Today Tonight with 475,000, Home and Away was on 349,000 and MKR on 343,000.

Network channel share:

  1. Nine (36.0%)
  2. Seven (26.9%)
  3. ABC (15.8%)
  4. Ten (13.6%)
  5. SBS (7.7%)

Network main channels:

  1. Nine (27.4%)
  2. Seven (19.1%)
  3. ABC (11.6%)
  4. Ten (7.7%)
  5. SBS ONE (5.3%)

Top 5 digital channels: 

  1. GO, 10 Bold (3.7%)
  2. 7TWO (3.3%)
  3. 9Life (2.7%)
  4. 7mate (2.6%)

Top 10 national programs:

  1. MAFS (Nine) — 1.903 million
  2. Seven News — 1.444 million
  3. Seven News/Today Tonight — 1.350 million
  4. Nine/NBN News — 1.191 million
  5. Nine/NBN News 6.30 — 1.180 million
  6. A Current Affair (Nine) — 1.109 million
  7. 7pm ABC News — 1.020 million
  8. MKR (Seven) — 1.005 million
  9. Home and Away (Seven) — 977,000
  10. Hard Quiz (ABC) — 901,000

Top metro programs:

  1. MAFS (Nine) — 1.407 million

Losers: Ten; MKR; Today.

Metro news and current affairs:

  1. Seven News— 955,000
  2. Nine News— 830,000
  3. Nine News 6.30 —911,000
  4. Seven News/Today Tonight — 875,000
  5. A Current Affair (Nine) – 808,000
  6. 7pm ABC News – 685,000
  7. 7.30 (ABC) — 592,000
  8. The Project 7pm (Ten) — 397,000
  9. 10  News First —372,000
  10. The Project 6.30pm (Ten) — 253,000

Morning (National) TV:

  1. Sunrise (Seven) — 447,000 (Metros: 270,000)
  2. News Breakfast (ABC, ABC News) — 265,000
  3. Today (Nine) — 264,000 (Metros: 178,000)
  4. The Morning Show (Seven) — 207,000
  5. Mornings (Nine) — 146,000
  6. Studio 10 (Ten) — 103,000

Top five pay TV programs:

  1. ODI: Game 5, India v Australia (Fox Cricket)— 203,000
  2. Gogglebox Australia (LifeStyle) — 142,000
  3. ODI: Game 5, India v Australia Innings Break (Fox Cricket)— 136,000
  4. Selling Houses Australia (LifeStyle) — 117,000
  5. ODI: Game 5, India v Australia (Fox Cricket)— 78,000

Peter Fray

This crisis will cut hard and deep but one day it will be over.

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I know what I want to see: I want to see a thriving, independent and robust Australian-owned news media. I want to see governments, authorities and those with power held to account. I want to see the media held to account too.

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Peter Fray
Editor-In-Chief of Crikey

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