accc digital platforms inquiry
Facebook CEO Mark Zuckerberg.

Media players are battling for control of the sector and their own organisations ahead of the ACCC's final report on its digital platforms inquiry.

The ACCC published responses to its preliminary report yesterday and though the news organisations that pushed and pushed and pushed for further regulation of digital giants Facebook and Google may get what they asked for, they're also trying to ensure they don't get caught up with tighter regulations on themselves in the process. Meanwhile, the digital companies are trying to avoid any further regulations imposed on them.