So, we'll be rooned on the real estate front, yes? That's the message you'll get from both of the country's two largest media groups, Nine and News Corp -- who also happen to have a huge stake in real estate sales via their respective property arms. 

News Corp owns 61% of REA, the country’s biggest property website listings business, Nine (after the Fairfax Media takeover) now controls nearly 60% of Domain, the distant number two to REA. They also know that hype about property -- whether of the positive or negative variety -- gets people clicking on their websites.