how buzzfeed makes money
BuzzFeed CEO Jonah Peretti at TechCrunch Disrupt NY in 2013 (Image: Brian Ach/Getty Images for TechCrunch CC)

BuzzFeed's brutal cuts at its offices around the world -- including Australia -- have prompted yet another round of think pieces about the website's business model and the profitability of digital media.

Earlier this week The Australian said digital news had lost its "buzz", while the ABC asked why "millennial" news doesn't make money. The Ringer contextualised the cuts as "part of a trend towards austerity measures for digital media companies"; Vanity Fair effectively published an obituary, writing "if you live by Google and Facebook, you die by them".