Gillette ad

When Gillette released its ad last week, it clearly wanted to get people talking. And the commentariat has delivered in spades, following the textbook pattern of takes on any hot topic.

Hot takes

The first takes on the ad -- sorry, "short film" -- mostly brought to the world via social media, were pretty evenly divided between those incredibly offended (we're looking at you, Piers Morgan) and those delighted by the message.