Leigh Sales 7.30 shane warne

This piece is part of a Crikey Deep Dive series: “What is the ABC For?”. We’re trying to unravel and distill some of the crucial questions the ABC should be asking itself in this post-Guthrie/Milne era.

As the ABC evolves to the central Australian media voice, it finds itself caught between the nostalgia of its friends and the animus of its enemies. 

Right now, only the ABC (and perhaps SBS) has the business strategy to build an Australian voice that can compete with the local franchises of global media players.