The first one day international match on pay TV (Fox Cricket) was yesterday’s Prime Minister’s Australian XI against South Africa. The Aussie win was watched by an average 44,000 for the two sessions (45,000 and 43,000 respectively). Now, before the doomsayers appear, it was poorly promoted, it was on a Wednesday and most of the Australian side were unknown players, so for cricket fans no real reason to watch. The first full ODI is on Sunday on Fox Cricket and will be a far better test of the new, expensive pay TV cricket contract for Fox Sports and Foxtel.

ABC finished third overall, pushing Ten to fourth (Ten will bounce back tonight with Bachelorette and Gogglebox). The ABC led from 7pm with the news on 998,000 national viewers, 7.30 on 916,000. At 8pm, Hard Quiz did better, gathering 1 million viewers, with Shaun Micalleff’s Mad As Hell at 8.30pm with 989,000. The debuting Tomorrow Tonight averaged a solid 871,000 (needs a few more runs before putting in it a big race). 

Seven won total people, the main channels and the demos with solid efforts from the news (1.38 million) and news/Today Tonight (1.32 million). Bride and Prejudice — The Forbidden Wedding did OK for Seven last night with 788,000, the lowest audience of the series so far and down 12.6% fro the first night. Ten’s The Bachelorette fell to average a weak 694,000. Nine’s Family Food Fight averaged 532,000, up from 500,000 the night before. 

Network channel share:

  1. Seven (32.2%)
  2. Nine (26.9%)
  3. ABC (20.3%)
  4. Ten (18.6%)
  5. SBS (7.8%)

Network main channels:

  1. Seven (21.7%)
  2. Nine (17.2%)
  3. ABC (153.6%)
  4. Ten (12.8%)
  5. SBS ONE (5.6%)

Top 5 digital channels: 

  1. 7TWO (4.2%)
  2. GO, Boss (ONE)  (4.1%)
  3. 7mate (3.9%)
  4. Gem (3.4%)

Top 10 national programs: Seven News — 1.414 million

  1. Seven News/Today Tonight — 1.383 million
  2. The Block (Nine) — 1.321 million
  3. Nine/NBN News — 1.054 million
  4. Nine/NBN News 6.30 — 1.051 million
  5. Hard Quiz (ABC) — 1.005 million
  6. 7pm ABC News — 998,000
  7. Shaun Micallef’s Mad As Hell (ABC) — 989,000
  8. Home and Away (Seven) — 956,000
  9. A Current Affair (Nine) — 926,000
  10. 7.30 (ABC) — 916,000

Top metro programs: none with a million or more viewers.

Losers: Ten, Nine.

Metro news and current affairs:

  1. Seven News — 918,000
  2. Seven News/Today Tonight — 885,000
  3. Nine News  — 797,000
  4. Nine News — 6.30 — 791,000
  5. 7pm ABC News – 694,000
  6. A Current Affair (Nine) – 660,000
  7. 7.30 (ABC) — 625,000
  8. The Project 7pm (Ten) — 452,000
  9. Ten Eyewitness News — 330,000
  10. The Project  — 6.30pm (Ten) — 234,000

Morning (National) TV:

  1. Sunrise (Seven) – 449,000
  2. Today (Nine) – 339,000
  3. News Breakfast (ABC, ABC News) — 236,000
  4. The Morning Show (Seven) — 204,000
  5. Mornings (Nine) — 143,000
  6. Studio 10 (Ten) — 68,000

Top five pay TV programs:

  1. Googlebox (LifeStyle) — 189,000
  2. Love It Or List It Australia (LifeStyle) — 150,000
  3. Grand Designs (LifeStyle — 74,000
  4. Paul Murray Live (Sky News) — 46,000
  5. Cricket: Prime Minister’s X1 v South Africa (Fox Cricket) — 44,000

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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