opera house everest race

Sydney's commercial media outlets are among the biggest winners from Saturday's Everest race meeting. In the weeks leading up to the race, three advertisers spent almost $900,000 on print, radio and television ads.

Marketing and media firm Ebiquity put the spend by betting agency TAB, the Australian Turf Club, and the Australian Jockey Club at $867,000, mostly in Sydney media, with much smaller spends in Brisbane and Melbourne, and smaller again in Adelaide and Perth.