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Image credit: Wojtek Witkowski

A digital user is “like a data factory,” says US technology writer Nicholas Carr.

“When I drive or walk from one place to another, I produce locational data,” he explains. “When I buy something, I produce purchase data. When I text with someone, I produce affiliation data. When I read or watch something online, I produce preference data. When I upload a photo, I produce not only behavioral data but data that is itself a product.”