The profound distrust in commercial media revealed in last week’s Roy Morgan Trust survey once again shows the challenge the industry faces in persuading people to pay directly for news and information. At the same time, the high trust recorded by public broadcasters -- particularly the ABC -- demonstrates the imperative for commercial media to tear them down, with or without the support of government ministers.
It’s a context that forces traditional media shifting behind paywalls to ask themselves: just what are we asking people to pay for? News you can trust? Or confirmation bias?