Business

Jun 21, 2018

Telstra boss’ crazy-brave attempt to navigate ‘burning platform’ moment

Each part of Telstra CEO Andy Penn's dramatic company overhaul -- which involves cutting 8000 jobs, and major technology and infrastructure changes -- will be difficult to implement on its own. Attempting them all at once is either brave or crazy.

Michael Sainsbury — Freelance correspondent in Asia and <em>Little Red Blog</em> Editor

Michael Sainsbury

Freelance correspondent in Asia and Little Red Blog Editor

Andy Penn, Telstra CEO

In 2010, new Nokia chief executive Stephen Elop issued his now famous “burning platform” email. Using the example of a North Sea Oil worker leaping off a burning, sinking rig, he explained that a company and its employees can either cling onto a broken business model and perish, or jump into the water and survive by changing behaviour.

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