Media

Jun 12, 2018

The numbers Australian media can’t afford to ignore

News Corp claim revenue driven by reader "trust" has more than offset the decline in advertising dollars. But there's a hard ceiling on those figures that newspapers can't afford to ignore.

Christopher Warren

Journalist and media watcher

News Corp reader revenues

The chase is on as traditional media searches for reader revenues -- persuading readers, listeners, viewers to pay directly for digital content, rather than rely on the indirect funding of advertising. After about 15 years of catastrophic decline in advertising and print circulation, there’s almost a giddiness in the air, a sense that there is a way out of the crisis for mass media.

The boomlet in reader revenues is flattening out the declining income curve, at least temporarily. In their latest quarterly report, News Corp boasted “strong paid digital subscriber growth at mastheads” while in their earlier mid-year report, Fairfax Media said “net paid digital subscriptions [had] recorded their strongest uplift in four years".

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2 comments

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2 thoughts on “The numbers Australian media can’t afford to ignore

  1. Bill Hilliger

    As a caring and patriotic hard working Australian, I would never pay for any subscription or support any Rupert Murdoch NewsCrap or Foxtail products. Furthermore, I will never forgive or forget, the rAbbott and Malfeasance Turnbull LNP governments gifting many millions of Australian taxpayer dollars to Rupert Murdoch NewsCrap and Foxtail organisations. This gifting of taxpayer dollars was done at the expense of our ABC. We hard working Australians will remember this come next election.

  2. AR

    I wonder how many of those AFR subs are payed by individuals or, like flying at the pointy end of the plane, are tax deductible business expenses?
    In other words, paid for by working slubs through less revenue for essential services, little things like health & education for their kids – aka future tax payers.
    Pax BillH but we are all paying the mudorc, one way or another, coming, going or sideways.

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