The Liberal Party's long history of looking after the banks and financial planners springs from deep links between the party and both financial planners and banks.

Malcolm Turnbull is a former banker, although that's just one of several careers he's had. Kelly O'Dwyer, who has carriage of the financial services portfolio, is a former National Australia Bank executive; she has retained links to NAB via the bank's sponsorship of Liberal fundraising events. Her ministerial predecessor Josh Frydenberg was working for Deutsche Bank when he won preselection for Kooyong. His portfolio predecessor was Arthur Sinodinos, who is another former NAB executive; Sinodinos commenced the Abbott government's attempt to repeal the Future of Financial Advice reforms. Victorian senator Jane Hume is another NAB alumna, who also had stints at Rothschild and Deutsche Bank -- although she also worked at industry super fund AustralianSuper. Gold Coast MP Bert van Manen and former Liberal senator Cory Bernardi had both been financial planners before entering parliament.