Media Files

Apr 24, 2018

Eddie’s erectile dysfunction ‘fake news’ … Mamamia deletes abortion article … Google’s strong result …

Eddie Maguire has come out swinging against a fake online ad which claims he has created drug for erectile dysfunction with TV personality Dr Phil. And other media tidbits of the day.

Emily Watkins — Media reporter

Emily Watkins

Media reporter

Eddie's erectile dysfunction 'fake news'. Eddie McGuire has used his Triple M Melbourne show to threaten Facebook with defamation action over an ad that appeared on the site using his name to endorse a natural erectile dysfunction drug. Apparently not having heard of the Streisand Effect, McGuire's spray on The Hot Breakfast yesterday prompted news stories including on McGuire's TV network Nine. Maguire said on radio that he was keen to let his listeners know he hadn't actually created or endorsed TryVexan with TV's Dr Phil. Triple M sponsor Gordon Legal put up defamation lawyer James Norton as an interview guest, who gave Eddie a bit of advice before agreeing on-air to take on the case.

The fake story, mocked up as a GQ article, included quotes apparently from McGuire recommending the pill, and the suggestion he'd be giving away free samples on The Footy Show.

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2 thoughts on “Eddie’s erectile dysfunction ‘fake news’ … Mamamia deletes abortion article … Google’s strong result …

  1. Arky

    “Apparently not having heard of the Streisand Effect”

    Are you sure you understand the Streisand Effect? McGuire isn’t worried about giving this ad publicity, he just wants to:
    a) ensure people know it’s not true
    b) discourage other shysters from using his name (for free, anyway!)
    c) take advantage of it to get publicity for himself and his show.

    If he can get a payment out of Facebook to settle the claim that’s a bonus.

    This is not a backfiring attempt to suppress something.

  2. Limited Through Mixed

    Eddie might want to avoid the white stuff wrt erectile issue.

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