Apr 19, 2018

Schwab: fans are the losers in Cricket Australia’s broadcasting deal

The winners in Cricket Australia's most recent rights deal are easy to spot: they're the ones smiling to the camera.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

Is there anything more galling than the beaming faces of sports administrators announcing a multi-billion dollar windfall broadcasting deal? Proudly shaking hands, as if they just sold their start-up to Facebook for a few billion. Meanwhile, for the broadcaster, it’s the sporting equivalent of standing next to a sold sign in front of a house they just bought in Western Sydney for a million bucks using 90% leverage and a 4% interest-only loan.

Of course, Cricket Australia bosses, James Sutherland and David Peever (otherwise known for being Australia’s highest paid ribbon cutter), fresh off suspending the best batsman in almost a century as revenge for negotiating a generous pay rise, were very keen to take any win they can get. And a win they got.

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3 thoughts on “Schwab: fans are the losers in Cricket Australia’s broadcasting deal

  1. Rais

    Is it time to introduce a 100% tax on personal income exceeding, say, $1,000,000 per year?

    1. DF

      $750,000 would be OK with me.
      Anyone half savvy will live stream cricket free from anywhere in the world – just wield the “Willow”.

  2. Dog's Breakfast

    With luck it will lead to the demise of Foxtel, which will make things very interesting for sports broadcasting indeed, and then to cricket become a small time sport played largely by amateurs for the joy of it.
    And perhaps big bash and the like can go back to Ten.

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