Uber is more than an app. It’s a metonym. For well-to-do chaps whose hair is styled per former politician Wyatt Roy, the company name has come to signify those acts of innovation and free exchange unhindered by any law less “natural” than capitalism. For thinkers whose thought is less utopian, the name Uber has come to mean that unnatural coercion to which much human labour is subject.
(If you fancy a look at the latter case against this “sharing economy”, read Tom Slee’s What’s Yours is Mine. If you fancy a defence of corporate power, just read The Australian any time, most particularly when it’s ruining the reputation of Emma Alberici without basis.)