A glance at the Facebook page of former politician and business mogul Clive Palmer illustrates a world that would seem absurd and unprofessional to most. Low-res images seemingly created on Microsoft Paint. Videos espousing Clive’s love of Shrek 3. Constant references to a “dog on the grog”.

From when this initially started in early 2017 until very recently, it was waved off as the irrational actions of a political figure way past his prime. His Facebook posts have been described in the media as "bizarre", "insane", and even "post-modern poetry". These asides all have a similar underlying critique: Palmer is fighting to retain his relevance in a political sphere that not only cast him out, but did so in no uncertain terms. He spent only a term in parliament, during which almost his entire party left his side.