Hi5, now airing on Go! Kids after more than a decade on Channel 9.

When I read arguments from the commercial TV broadcasters advocating the dismantling of children’s television in Australia, my immediate reaction is always, “why do commercial broadcasters dislike children?”

Then I thought about it a bit more and realised that it all makes sense if you consider children’s content from the perspective of a broadcaster seeking to maximise private shareholder value over a public asset -- the TV broadcasting spectrum. I’m sure the commercial broadcasters love children as much as they love profits, but they just don’t want to do anything for the former, to do more for the latter.