Business

Feb 27, 2018

Why do commercial TV bosses have it in for kids?

Sure, maybe the commercial broadcasters love children as much as they love profits, but they just don’t want to do anything for the former, to do more for the latter.

Matthew Deaner — CEO of Screen Producers Australia

Matthew Deaner

CEO of Screen Producers Australia

Hi5, now airing on Go! Kids after more than a decade on Channel 9.

When I read arguments from the commercial TV broadcasters advocating the dismantling of children’s television in Australia, my immediate reaction is always, “why do commercial broadcasters dislike children?”

Then I thought about it a bit more and realised that it all makes sense if you consider children’s content from the perspective of a broadcaster seeking to maximise private shareholder value over a public asset -- the TV broadcasting spectrum. I’m sure the commercial broadcasters love children as much as they love profits, but they just don’t want to do anything for the former, to do more for the latter.

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1 comments

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One thought on “Why do commercial TV bosses have it in for kids?

  1. nino

    You have to be kidding. Children’s television these days is mind numbing dross. I find it encouraging that children are turning it off and doing something better. Maybe you should.

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