Long before he made his name in federal politics, Nick Xenophon was working hard at the art of the political stunt in South Australia. In 2018, as the leader of SA Best, Xenophon is running with serious political ambition of holding the balance of power, with candidates in 36 of SA’s 47 lower house seats.

But while Xenophon’s run may be serious, his stunts remain. In 2018, instead of staging stunts for the nightly news or morning papers, Xenophon has embraced the art of the terrible campaign ad.